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NEW Issue : We're Diving Headfirst Down The Rabbit Hole of Artist Autumn Paige & Her New EP.
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Kylie’s Winter Kissed Collection Is Here: She Brought Back the Blush That Started It All, and We’re Not Okay.
Kylie Cosmetics brought back its iconic Winter Kissed blush as a four-piece holiday collection. Here's every product, what it costs, and who should add it to cart.
5 days ago


New Beauty and Fashion Drops: Everything Worth Adding to Cart This Week
These new beauty and fashion drops came in hot: from a mochi-milk body mist and flavored lip serums to Alexa Chung's Reformation collab
Oct 19


From Morphe Palette to Mott Street: Inside the James Charles Painted Pop-Up
The creator-turned-founder took his makeup brand off the For You Page and onto a SoHo sidewalk.
Oct 12


Rhode's Pocket Bronze Just Sent the Internet Into a Spiral - And We're Not Complaining
Rhode has officially entered its bronzer era.
Jun 5


The 10 Beauty Products Samantha Harvey Purchased in Her Latest Vlog (Yes, We Took Notes)
She did it again. The 10 beauty products Samantha Harvey couldn't stop talking about in her latest vlog because she went on a completely unhinged (in the best way) beauty run, and we were taking notes the entire time, and we were watching every second of it.
Mar 19


These Lifestyle Vloggers Have Us Seated Every Single Week
If your screen time report is embarrassing, just know you are not alone and honestly it is probably because of these lifestyle vloggers.
Mar 17


Toni Bravo Just Made Tower 28 History With the First-Ever Creator Collab And Yes, It’s Blush Royalty
Be so for real: If anyone was going to be Tower 28’s first creator collab, it had to be Toni Bravo.
Jul 29, 2025


ULIKE Is Making IPL Hair Removal and Red Light Therapy Hot Again
The ULIKE Hair Removal Device That Broke the Internet (and Our Razors)
Jun 25, 2025


Timebeam Says It’s Future-Proof Skincare - So I Tried It. Here’s My Honest Take
From the first pump, I knew this one was different.
Jun 19, 2025


Kylie Cosmetics Hybrid Blush: The Viral Formula Everyone's Talking About
The Kylie Cosmetics hybrid blush just dropped, and beauty influencers are losing it-in the best way possible.
May 22, 2025


Kali Uchis 'Homebody' Is Officially Influencer-Approved - Cristian Dennis Has Entered the Chat
Kali Uchis officially launched Homebody, her dreamy wellness brand, and Cristian was front and center
May 15, 2025


Tabitha Swatosh is Unwell, But Her Ruby Red Manicure is Sending Us to the ER
Tabitha Swatosh might be down bad, but her nails? They’re in perfect health.
Feb 10, 2025


Toni Bravo Just Did a Damage Run at Sephora—Here’s Every Iconic Pick
If there’s one thing we love more than a Sephora haul, it’s a Toni Bravo Sephora haul.
Jan 29, 2025


Purple Setting Powder is Trending BUT Will It Work on Deep Complexions?
Huda Beauty’s $39 purple setting powder is trending, but is it inclusive? We spill the tea on the waitlist, campaign, and deep skin concerns
Jan 8, 2025


Mile High Must-Haves: Influencer Marjan's Top In-Flight Skincare Picks
We’ve rounded up beauty influencer Marjan's must-have in-flight skincare products—the holy grails she swears by.
Jan 7, 2025


Wear Your Lipstick Where Your Heart Is: DIY Lipstick Pendant Necklace
The new era of beauty-meets-accessory is here, and it’s giving main character energy. We’re talking about DIY lipstick pendant necklaces.
Jan 6, 2025


Influencers are Saying Korean Skincare is Living in 2050 With These Advanced Products
Korean skincare? Babe, it's not just ahead of the curve—it’s lapping the competition in a whole different century. Influencers are *living*
Sep 25, 2024


10 Must-Have Beauty Products from Kelly Strack's Most Watched Beauty Videos
We’ve combed through her most watched beauty vids to bring you the 10 must-have products.
Sep 16, 2024


Heat Stroke Makeup Is Trending 🥵 We got the Exclusive From Tao Herself!
Tao spilled every detail of how she pulls off this steamy vibe in our exclusive interview.
Sep 6, 2024


Carli Bybel's Beauty Room Organization Is Next Level
Carli Bybel's beauty room is giving!
Aug 22, 2024
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